June 19, 2017
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PBSC Urban Solutions, WOW air and the City of Reykjavik partner to provide Reykjavik with a new bike-sharing system 

PBSC Urban Solutions bikes are coming to Reykjavik! The world-leader in bike-sharing solutions is proud to announce its expansion to Iceland’s capital and largest city, supplying all the equipment for its brand-new bike-sharing system, WOW citybike, in partnership with Icelandic airline WOW air and the City of Reykjavik.

A hundred ICONIC bikes sporting WOW air renowned branding will be available as of today in eight stations across the city. The new eco-friendly transportation will create a fun and healthy environment as well as become a landmark for the capital.

“We are extremely proud to collaborate with WOW air in providing a bike-share system to the City of Reykjavik and thus expanding our footprint in Europe,” said Luc Sabbatini, CEO of PBSC Urban Solutions. “We are confident that our proven hardware and technology will be the perfect fit for Iceland’s capital and the bright purple bikes will give a new transportation option for citizens and tourists who want to discover the city in a fun and healthy way.”

Iceland, “The Land of Fire and Ice”, and its capital Reykjavik are known for their beautiful scenery and are a popular destination for tourists from all around the globe. PBSC was chosen as a provider for its robust bikes that can adapt to big and small cities alike, and to all weather conditions. PBSC has proven to be a true leader in the fields of urban transportation, having delivered projects of all sizes in multiple cities across the world.

“Cycling is a great way to travel, it’s good for your health and good for the environment. We are grateful for the promising partnership between WOW air, PBSC and the City of Reykjavik, ” says owner and CEO of WOW air, Skúli Mogensen.

About PBSC Urban Solutions

With over 160 million rides since its beginning, PBSC Urban Solutions is the world leader in public bike-sharing solutions. Its systems use solar-powered wireless terminals and cutting-edge technology that is adaptable and easy to use. PBSC is the only bike-sharing provider offering cities three different types of bikes: the ICONIC, the FIT and the BOOST, a pedal-assist electric bike. PBSC is a pioneer in public bike-sharing solutions and, following its vision to change the world one city at a time, continues to pave the way in sustainable alternatives to traditional urban transportation worldwide.

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Press contact: Melanie Thomas, media@pbsc.com, 514 475-5362