City Series: BarcelonaSeptember 09, 2020 — Cities, Articles
We updated their older bike share system by increasing the amount of mechanical bikes, adding e-bikes and e-Stations to the mix, modernizing management tools, and migrating member data to our software.
Bicing Launch in 2019
PBSC & Pedalem teams were on-site to personally deliver barcelonians the best that bike share has to offer – 54 days to roll-out 6,000 bikes and 500 smart stations.
“This new service places Barcelona as a reference in sustainable transport models. It is a relevant milestone in our commitment to developing mobility solutions committed to the environment and offering citizens a differentiated and reliable service.”
Making Of Bicing
First station in Barcelona
Bicing just over a year later - 2020
The success of the PBSC-powered BICING is all in the numbers. In its first year, the public bike-share scheme recorded a 9 percent increase in ridership, or 11,000 more users, over the previous period. Access to bike-share also increased significantly. At launch, the new BICING was able to venture into 11 new territories within Barcelona. And in some neighbourhoods where bike-share was already present, the number of smart stations almost doubled, giving residents living outside the city centre more transportation options for their daily commute.
An electric bike is used by nine cyclists every day, while a mechanical bike has six cyclists on a daily basis. And the electric bike rides a lot more: 750 km per month on average instead of 320 km. The average age of Bicing subscribers is 39.
“These are not drivers who have abandoned their cars to take the bike. There are some of them, but the vast majority of users of electric or mechanical bicycles are public transport users. In fact, they combine it with bus, metro and bicycle.”